The Conservation Fund Rebrand
The Conservation Fund’s rebrand started with a need to differentiate the group from other conservation organizations. Inspiring new and existing partners and supporters was also a primary driver for this effort, especially since it is best known for efficiency—allocating 96% of every dollar to projects and just 1% to marketing annually. A thorough marketing analysis of its unique niche in the industry, followed by discovery and market testing informed new messaging and a suite of products including a website redesign, graphic and photo style guides, marketing collateral and videos.
Since the rebrand the organization has seen a 25% increase in annual contributions, and a 200% increase in website traffic.
